Getting good on camera is the founder skill
that pays you back for years.
Learn to be good on camera, and build the brand your business has been missing.
Only 30 spots, kicking off 1 October.
The gap isn't what you know.
It's knowing how to show it on camera.
You've had a go, and it never felt natural. You've filmed a few things and posted here and there, but no one ever taught you how to do it well.
You can see others doing it. People in your industry are showing up on camera and winning the opportunities and leads you want for yourself.
You're not short on knowledge. You know your subject inside out. What you're missing is the knack for turning that knowledge into content that builds trust, the one thing AI can't do for you.
You've got everything but the how. The substance and the desire are there, you just need a hand to turn it into content.
6 weeks.
Get good
on camera.
Build the
brand.
Grow the business.
Over six weeks, with two live calls a week, you learn to show up on camera and turn your expertise into content that builds your brand.
Rather than watching a course and being left to work it out on your own, you've got us in your corner from the first week, filming alongside you and helping you shape a hook, sharpen an idea or decide what to make next. It's six weeks of real feedback from people who've been exactly where you are.
By the end, you're making content that grows your business, not just your view count.
What You'll Learn
In six weeks, you'll have three things sorted.
01
The strategy.
How to turn what your audience asks, and what you actually think, into a steady stream of content ideas, with your content pillars mapped across the funnel.
02
Speaking to camera.
How to show up with confidence, hook attention and hold it, and still sound like yourself while you do.
03
The practical skills.
How to film and edit on your own phone with CapCut and Canva, which platforms are worth your time, and a posting rhythm you can actually keep going.
And every week, direct feedback from us, so you're never left to work it out alone.
Why It Matters
Your brand compounds.
The earlier you start building your presence, the more it's worth later, and the reps you put in now keep working for you well beyond the six weeks.
In your industry, people buy you before the service.
They need to trust you first, which is exactly why being visible and credible is what wins the work.
You become the person worth listening to.
When you share your opinions and insights, not just the standard answers, people start seeking you out.
It grows you, not just the business.
The positioning, the warm leads, and the invitations onto podcasts, panels and stages all follow once people can see you.
Who It's For
You're in an industry where people buy trust. Finance, accounting, property, professional services, insurance, legal, consultants and solo founders. People buy you, your knowledge and your service, not a physical product.
You're running a business and ready to build the brand. You can see that a stronger presence is what brings in more leads and bigger opportunities, and building it is your next move.
You're ready to get on camera and put in the reps. You've seen others do it, you know what it takes, and you're ready to go.
You want real business from it. You see your brand as an asset worth compounding, so you're chasing leads and clients, not a bigger follower count.
Who It's Not For
This is live and hands-on, not a theory course. You get out what you put in, and the effort you invest over the six weeks builds the foundations that keep compounding long after. So it might not be the fit if:
You want to work through a course on your own. The value is in turning up and doing the work with us week to week, not watching from the sidelines.
You want to be a lifestyle creator. The content funnels and formats you learn here are built to grow your discoverability, trust and credibility, and to drive leads.
You'd rather not be on camera. Getting good at speaking to camera is the whole point, so showing up and showing your face is part of it.
You're after a quick fix. Getting good takes reps. The more you put in over the six weeks, the more you get out, both during and long after.
How It Runs
Two live calls a week, Tuesday and Thursday.
One is for strategy and learning. The other is all about content creation, speaking to camera and building your skills.
Self-paced videos
to go deeper.
If you want to dig further into any topic, there are self-paced videos ready whenever you need them.
Come live if you can, catch up if you can't.
We really encourage you to show up to the live calls, but they're all recorded because business gets busy, and you've got live support the whole way through.
A community
around you.
A place to reach us with questions, share your videos, swap learnings and bounce ideas, whether you're sharpening a hook or working out how to bring something to life.
Optional add-ons.
If you want more, you can bolt on one-on-ones with Kim, one-on-ones with Ashley, or content templates built with our in-house creators.
Six weeks,
start to finish.
It kicks off Thursday 1 October and wraps Thursday 12 November, with access to everything along the way.
Who Runs It
Run by Wedge and Noma, and there's a story behind that pairing.
Noma started as a Wedge client, and in twelve months went from passive social to an industry name: four times the revenue, a doubled team and 151 booked calls a month, all through organic content.
We've built this from both sides, the strategy and the doing, and now we're bringing the same approach to a room of founders who want it for themselves.
Kim Elizabeth James,
Founder of Wedge
Kim pitched her way into the first content marketing role at one of Australia's biggest brands at 24, then spent a decade across corporate, government and startups, from APAC Content Strategist to Chief Customer Officer in SaaS. She built her own content from scratch to 10M+ views and a 30K community, and runs it exactly the way she runs it for clients. She's also an international guest speaker with Startmate, The Comeback Conference, the Singapore Government and RMIT University.
"Most founders are far better than their marketing makes them look, and getting good on camera is how you close that gap. It's the one skill that keeps paying you back, long after you've learned it."
Ashley Van Rosmalen, Founder of Noma Finance
Ashley built Noma from the ground up in one of the most regulated industries there is. She took the brokerage off referrals and email alone and onto social, where a single piece of content reaches a market this size all at once. It's now Noma's biggest lead source through organic TikTok and Instagram, and it made her a top 0.5% creator on TikTok in car finance, opening doors to podcasts and industry opportunities. She loves being in front of the camera, and as she puts it, once the leads start coming in through your socials, you start to love it.
"Moving our marketing focus to social media was an obvious call for us, because one piece of content can reach so many people, and the finance market is so huge that it was the best way for us to reach more people."
The First Ever Content Cohort
This is our very first Content Cohort, so you'd be getting in at the ground floor. That means a founding price, the lowest it will ever be, and it only goes up from here.
The Investment
One price. Everything in the six weeks comes with it.
Two live calls a week for six weeks
Every call recorded for replay when you need it
Self-paced resources to go deeper on key topics
Community of founders doing exactly what you're doing
Monday to Friday chat support for feedback and real-time guidance
This is the first ever cohort, so this is the lowest it will ever be.
EARLY BIRD ON NOW
UNTIL 15 SEPT
$1,550 AUD
Pay in full OR two payments of $775
REGULAR PRICING
FROM 16 SEPT ONWARDS
$1,850 AUD
Pay in full OR two payments of $925
Optional Add-Ons
Tailored to give you that extra support via 1:1 format
$699 AUD
Custom Canva Carousel Template Pack
Designer: Annie (in-house)
Seven templates designed in your brand: your colours, fonts and imagery
Covers top of funnel, middle of funnel, bottom of funnel, 3x pinned posts for Instagram.
Built for Instagram and LinkedIn, with how to repurpose them for TikTok
Delivered into your own Canva account, yours to edit and reuse for as long as you like
Made by Annie, our in-house designer, so you're on brand and best practice
Ideal for: Founders who want professional, on-brand templates ready to go without design work.
$499 AUD
1:1 Strategy Session with Kim
Valued at $660
Duration: 90 minutes, one-on-one
We’ll map out your content pillars and which platforms to be on
Your brand messaging and how to talk to your ideal customer
Written up as an AI-friendly file, so you can keep using it with Claude across the six weeks instead of it being a one-off session
Recorded, and you can book it before the cohort starts so you walk into week one with it ready
Ideal for: Founders who need the bones of their content strategy locked in before creating.
$360 AUD
1:1 Content Brainstorm with Ash
Duration: 90 minutes, one-on-one
90 minutes, one on one, with a founder who built her biggest lead source on organic content
She takes your business and the way you actually do things, and turns it into content ideas
You leave with specific videos to film, not themes to think about
Good if you know what you want to say but keep getting stuck on what to make
Ideal for: Founders who know what to say but keep getting stuck on what to make.